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A Guide for SEO Beginners

We’ve all heard about Google’s Search Quality Raters Guidelines.

But let’s be honest: there’s a lot to digest in this 168-page document.

If you’ve been looking for a basic guide to Google’s Search Quality Raters Guidelines, then keep reading.

In this post, you’ll learn what is covered in Google’s Search Quality Raters Guidelines, how it impacts search, and what you need to know about the concept of E-A-T, which stands for:

  • Expertise
  • Authoritativeness
  • Trustworthiness

Let’s dive in…

What Are the Search Quality Raters Guidelines?

Google’s Search Quality Raters Guidelines are a document given to people that Google employs for

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