Breaking News

What Google’s Quality Rater Guidelines Tell Us About UX

Even if you haven’t read through all 175 pages of the current edition of Google’s Search Quality Rater Guidelines (at publication, last updated on October 2020), you may have some idea of what you’d find within.

The Search Quality Raters Guidelines are created and updated by Google, then shared with hired Quality Raters.

Quality raters use the guidelines to evaluate search results in terms of the quality of information shared and whether or not they meet searchers’ needs.

Because they are so detailed and provide a direct line to Google’s thought processes regarding high-quality results, the Quality Rater Guidelines act

Read more